P1
Website Redesign Initiative
Critical - Do this now
WHY
Our current website doesn't reflect our evolved brand positioning and is losing conversions.
HOW
Partner with design agency for visual direction, implement in phases starting with homepage.
WHAT
Complete website redesign with new visual identity, improved UX, and conversion optimization.
Description
Complete website redesign with new visual identity, improved UX, and conversion optimization.
Why
Our current website doesn’t reflect our evolved brand positioning and is losing conversions.
How
Partner with design agency for visual direction, implement in phases starting with homepage.
Scores
16.0
Total Score (5-17)
4.00
PMT (1-5)
12
Strategic (4-12)
PMT Breakdown
- People Quantity
- 3/5
- People Quality
- 2/5
- Money
- 5/5
- Time
- 5/5
Strategic Breakdown
- Business Goals
- 3/3
- ROI Influence
- 3/3
- ICP Alignment
- 3/3
- Differentiation
- 3/3
Created: 12/24/2024
Updated: 12/31/2025
Status: committed
ID: def456